Get Rid of Your Customers (And Turn Them Into Friends and Family)

As anyone who has fought their way through an automated telephone system can attest, customer service has been on a steady decline at many companies for several years. The proof is written on employee performance reviews across the country at companies where all the wrong metrics are measured. Short handle times are often praised, for instance, essentially rewarding employees who get customers off the phone quickly rather than those who truly meet customer needs. If you are tired of promising customers a rewarding experience while shooing them out the door as quickly as possible, perhaps it's time to consider a change. Insurance agent training teaches you what you need to know to become a State Farm agent. As an agent, you will be able to run your own business your way and use these three incredibly simple but effective strategies to create customers so loyal they become friends.

Personalize It

Independent agents are able to spend as much time with a client as necessary without a corporate overlords timing them. Use this time to truly listen to the customer's wants, needs and concerns so you can offer him products and services that truly answer them.

Remember the Little Things

Handwritten thank you notes, birthday cards and anniversaries remembered go a long way toward fostering both personal and business relationships. Get to know your clients. Take notes if necessary so you can remember the names of spouse's and children. These little touches make a huge impression.

Be Genuinely Helpful

Unfortunately, there may be times when you simply can't give a client what she truly needs. If so, put her in touch with someone who can. She will remember that you went above and beyond and likely contact you again if she has a need or recommend you to a friend.

It is an established fact that keeping current customers happy is less expensive than attracting new ones. Yet today's fast-paced world often fosters work environments where getting a job done quickly is prioritized over getting it done well. A State Farm agent career allows you to help reverse this trend by letting you restore focus on customer service and relationship building. Pairing your entrepreneurial spirit with a known and trusted insurance brand is a great way to find customers and begin forging a lasting friendship with them.