Writing copy is like cuddling dogs. I can’t resist doing either. But the similarities run deeper. When I look into the eyes of a dog, I see a distinct individual looking back at me, and though I love them all, each interaction reveals a unique canine personality.
I carry this philosophy over into my content creation. I certainly don’t rub my clients’ bellies or baby talk to them (although I can if you’re into that sort of thing). But I do try to understand who they are and what motivates them. I dip into my bag of words like I would a puppy’s toybox, choosing just the right tennis ball, squeaky toy, or peanut butter treat to get the results my clients need me to deliver.
And I do it often. I have been working as an SEO content writer for more than 13 years and published over 7,000 articles in that time for a variety of industries. I am familiar with the Associated Press Style Guide, the APA, and the MLA. I also have experience adhering to in-house style guides. This old dog is willing to learn new tricks, however, and I would be happy to familiarize myself with your style and brand voice as well as any software tools you use to create them.
I understand deadlines and pride myself on always hitting them, often completing assignments early. My long-term clients know that I’m the one to reach out to when a project is a little off the beaten path or requires a quick turnaround. I hang out with dogs, so I understand that a missed deadline means somebody is going to piddle on the floor, and somebody else is going to have to clean up the mess. I have asked for a deadline extension only once in my career, and I had COVID at the time.
As a team player, I am able to function well as part of a pack and enjoy working with others. I have worked as a freelancer for a long time, however, and am equally comfortable as a lone wolf working independently. I am extremely self-motivated and take a great deal of pride in my work. It is always my goal to create content that is helpful and accurate while still being fun and conversational when appropriate. There’s no point in creating super-dry content that no one wants to read.
If I sound like a good fit for your company, I would love a chance to speak with you further so we can get to know each other better. A job interview would certainly get my tail wagging, but I never get upset when someone sends me pictures of their dog…